Northeast College Earns Awards From PRSA, AMA for Redesigned Website
Launched in the summer of 2022, the redesigned NortheastCollege.edu website has received three awards. The most recent two awards, presented in June 2023, recognize website excellence as judged by industry peers.
The redesigned NortheastCollege.edu introduced the College’s new name (formerly New York Chiropractic College), fresh brand strategy and updated visual design, helping further establish the College as a leader in health sciences education. The website also reflects the College mission and its commitment to its strong foundation and legacy as a chiropractic college.
Northeast College’s entry “A New NortheastCollege.edu” was honored at the 2023 PRism Awards with an Award of Excellence from the Public Relations Society of America (PRSA) in the category Website: Not-for-Profit. PRSA Rochester’s PRism Awards celebrate excellence in the industry, recognizing public awards programs and tactical elements, as well as individual communicators who excel in their field.
The College website also earned an American Marketing Association (AMA) Pinnacle Award for Best Website, also in the Website: Not-for-Profit category. The Pinnacle Awards Ceremony is an annual celebration of marketing excellence held by the American Marketing Association of Rochester, recognizing marketing strategy, tactics, creative and results.
“We saw firsthand the hard work and dedication that goes into redesigning a website. The new and rejuvenated Northeast College website truly was a College-wide effort,” said College President Dr. Michael Mestan. “The site serves as an impressive welcome to our College. It brings our #NortheastBlue community to life and imparts our strong reputation for academic excellence, leadership and professional best practices. I am pleased that industry leaders and peers also recognized the teamwork that went into this award-winning website.”
Behind the Scenes: Northeast College Website Redesign.
The culmination of a year-long project, the website redesign was managed by Northeast College’s Marketing & Communications and Information Technology teams and led by Vice President of Marketing & Communications Colleen Brennan-Barry.
“Our website is often the first interaction with our College, serving as an important introduction for students looking to choose the right graduate school to prepare them to become healthcare experts and leaders. We knew that not only did we have to provide important information about our College and its academic programs, we also had to provide an exceptional user experience, one that truly reflects the vibrance and diversity of our #NortheastBlue College community,” said Brennan-Barry. “I’m especially proud of our redesign team, who did just that while creating an award-winning website. Their commitment to these goals is evident throughout the many pages of NortheastCollege.edu."
In addition to the recent awards from PRSA and AMA, the College website also previously received the award for Outstanding Mobile Website in the 2022 Mobile Web Awards.
Northeast College of Health Sciences is among the best academic institutions in the country, providing healthcare education for more than 100 years. Northeast’s academic programs in health sciences like chiropractic, nutrition, human anatomy & physiology instruction and more share a deep dedication to training healthcare professionals who reimagine health and transform lives.